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Spiderman: Homecoming smashes box office records

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Spiderman: Homecoming smashes box office records

On its weekend first release of the movie from the Marvel franchise has made over $175 million box office sales internationally.

Homecoming was one of the biggest tests yet for the notion that moviegoers in the USA are growing weary of sequels and reboots, and suffering so-called "franchise fatigue." The new installment kicks off the third Spider-Man iteration in the last 15 years.

For Homecoming, filmmakers returned to Spider-Man's teenage roots, casting Tom Holland in the part, with many critics deeming director Jon Watts' iteration one of the best Spider-Man films.

Sony also partnered with Marvel Studios to produce the film and rope Homecoming into Marvel's wider cinematic universe. Robert Downey Jr.'s Tony Stark/Iron Man appears as Spider-Man's mentor, and Michael Keaton plays the villain Vulture.

Those ingredients, along with a marketing effort that appealed to young moviegoers, pushed Homecoming to the best Spider-Man debut since 2007's Spider-Man 3. The film, made for about $175 million, also grossed $140 million internationally for the weekend.

"It's a triumphant return for Spider-Man," says Josh Greenstein, Sony Pictures' president of worldwide marketing and distribution. "It's an incredible win. ... Even though there have been other Spider-Man movies, this film feels fresh and new and different and special, and I think that's what's really resonating with audiences right now." 

"Nobody knows Marvel better than Marvel," says Paul Dergarabedian, senior media analyst for comScore. They really understand the mythology of these characters, the legacy of these characters, and Spider-Man is one of the crown jewels of the superhero world. No way was Sony ever going to give up on Spider-Man. So what do they do? They collaborate more closely with Marvel, and it paid off handsomely this weekend."


Subscribe to comments feed Comments (1 posted)

I totally love this movie. Marvel done a good job for us. Spider man series going well and hit at this time on
box office.I and my friend went in cinema to watch the movie.That was awesome moment for me. Now let's
see the bx office collection.
total: 1 | displaying: 1 - 1

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