Blake Lively named the new face of Gucci
Gossip Girl star Blake Lively has become the new face of Gucci's latest fragrance Gucci Première.
The actress will represent the Italian fashion house's Gucci Première, a new scent created to represent the brand's red-carpet-inspired line of the same name.
This is Blake's first ever fragrance campaign and she says it's a huge honour.
She told WWD: "Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance... I couldn't be more proud to be working with Gucci and its heart, Frida."
Gucci creative director Frida Giannini says she chose 24-year-old Blake "because she is a girl of extraordinary beauty and a girl who loves fashion".
She added: "Although she's young, she's also very determined, and I liked this spirit... she knows how to be a diva in the right sense, with an aspirational glamour.
Gucci Première is scheduled to launch in late July in the UK prior to the worldwide launch in September.